If you really look into the Colossal U ads you see on the bus, it’s really a great ad! HAHA
At first glance you would think, “WOW, What? That can’t be right.” And it’s true, it isn’t right. These ‘Colossal U’ ads use sarcasm or reverse psychology to get people’s attention.
Before checking out the website I thought that this school would never succeed in their attempt to create ‘cookie cutter students’. As a student at Mary Ward who loves every kind of art with a passion and is all about individual dreams and aspirations in each person, I really doubted this Colossal U’s legitimacy.
Clearly, an academic institute cannot possibly guarantee that all their students will turn out exactly the same. Students and people in general are meant to be different and unique. Everyone is supposed to find their strengths and talents as they go through life and eventually those aspects are the characteristics that they will be remembered for.
It is a fact that schools kill creativity through the ‘life lessons/ messages’ that we subliminally perpetually receive about always needing to have the correct answer, or being correct. This fear of making mistakes keeps students from being truly creative and using their imagination. Luckily, Algoma University, the actual university that this ad is promoting, emphasizes on teachers getting to know their students and making sure everyone plays on their strengths. At first, the Colossal University website was actually quite funny. There were tabs that said “Current Sheep” and “Shepherds” along with ads on the side about clone sheep. Haha. But it was really an illusion and eventually led the site to the University’s official website. It obviously directed everyone’s attention to the school and I guess that although Colossal U, I mean, Algoma University isn’t that popular right now, it certainly captured the right kind of attention.
Anyway, I thought that this ad campaign was brilliant.
Before checking out the website I thought that this school would never succeed in their attempt to create ‘cookie cutter students’. As a student at Mary Ward who loves every kind of art with a passion and is all about individual dreams and aspirations in each person, I really doubted this Colossal U’s legitimacy.
Clearly, an academic institute cannot possibly guarantee that all their students will turn out exactly the same. Students and people in general are meant to be different and unique. Everyone is supposed to find their strengths and talents as they go through life and eventually those aspects are the characteristics that they will be remembered for.
It is a fact that schools kill creativity through the ‘life lessons/ messages’ that we subliminally perpetually receive about always needing to have the correct answer, or being correct. This fear of making mistakes keeps students from being truly creative and using their imagination. Luckily, Algoma University, the actual university that this ad is promoting, emphasizes on teachers getting to know their students and making sure everyone plays on their strengths. At first, the Colossal University website was actually quite funny. There were tabs that said “Current Sheep” and “Shepherds” along with ads on the side about clone sheep. Haha. But it was really an illusion and eventually led the site to the University’s official website. It obviously directed everyone’s attention to the school and I guess that although Colossal U, I mean, Algoma University isn’t that popular right now, it certainly captured the right kind of attention.
Anyway, I thought that this ad campaign was brilliant.
2 comments:
I agree, I'm definitely all about having your own dreams and aspirations too (: It would be really boring if everyone was a follower..
So yeah, good blog (:
Very clever, Angel!
Well done.
ms. a
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